Jogia Diamonds' Blog

Isee2, an ideal cut diamond brand with their own “beauty evaluator”, produced some amusing Youtube video ads. Mimicking the Mac vs PC, these ads compare an Isee2 diamond with a generic one.
Read the rest of this entry »

Last week, we got an emerald cut in for a client. Although I’m not a huge fan of emerald cuts, as they’re not as bright as brilliant cuts, this one looked nice due to it’s excellent symmetry and seemingly good light return.
Read the rest of this entry »

Amongst the myriad of light performance tools and software, one of the least talked about is the AGS Performance Grading Software (PGS), which allows an AGS cut grade to be assigned to any round, princess or emerald (square or rectangular) cut diamond, without the need an AGS certificate!
Read the rest of this entry »

Quite often the question arises as to if our engagement rings and earrings come with a valuation, as these are particularly useful for insurance. Read the rest of this entry »

Around this time last year, we made a video of our lab and office. Since then, quite a few things have changed.
Read the rest of this entry »

Occasionally we get asked if we can match a price or give a better deal on a diamond because someone has seen what seems to be a similar diamond somewhere else or on another website.
Read the rest of this entry »

I’m sure most people would think twice about buying a diamond (or two) from a stranger in a McDonald’s.
Read the rest of this entry »

The OGI Firetrace software is software that predicts the light performance of a diamond using its proportions. Whilst this method isn’t new (DiamCalc, AGS), both OGI and Sarin have “consumer-friendly” (and “dealer-friendly” 🙂 ) versions hat show brightness (white light), dispersion (coloured light) and scintillation (play of light on the surface of the diamond).
Read the rest of this entry »

Recently, we brought in two D colour Asscher cut diamonds for a couple of clients.
Read the rest of this entry »

Out of the most respected labs in the world, no lab apart from the AGS gives princess cuts a cut grade. Therefore, for the most part, consumers usually are left in the dark about the true cut grade of princess cuts. Whilst some dealers may go merely by table and depth percentages, and others by crown height, these numbers alone aren’t the best indicators of a superior princess cut.
Read the rest of this entry »