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Jogia Diamonds' Blog

What Makes An “Ideal” Princess Cut?

January 9th, 2008

Out of the most respected labs in the world, no lab apart from the AGS gives princess cuts a cut grade. Therefore, for the most part, consumers usually are left in the dark about the true cut grade of princess cuts. Whilst some dealers may go merely by table and depth percentages, and others by crown height, these numbers alone aren’t the best indicators of a superior princess cut.
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Those Evil Online Jewellers

January 3rd, 2008

One of the perils of selling jewellery online is that at some point in time, the customer will need the ring resized, polished, claws tightened and so on. A ring, like a car, isn’t maintenance free. So, they will take it to a local jeweller, who will use the opportunity to try and drum up some business and badmouth online jewellers.
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Removing Head Obstruction

January 2nd, 2008

In Ideal-Scope images of round brilliant cut diamonds, it’s common to see 8 black arrows amongst a sea of red.
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Virtual Diamond Lists – There’s More To Them Than You Think

December 30th, 2007

Everyday it seems that another diamond website offering thousands of stones. Conversely, everyday it seems more and more jewellers and diamond retailers complain and even slander these websites.
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Improvements to Our Diamond Analysis

December 27th, 2007

We’ve updated our diamond analysis methods and in the coming weeks, will be improving it even further.
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Platinum Prices?

December 8th, 2007

We recently increased the prices for our platinum engagement rings by $200 ($220 inc GST).
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How Diamond Dealers and Retailers Buy Diamonds

October 10th, 2007

There are three ways that someone selling a diamond, whether it be a retailer or diamond dealer can buy diamonds. Ultimately, the method used affects both the quality and the price of the diamond.
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The Importance of Branding

September 28th, 2007

Recently we launched our own brand diamonds – Crossfire, representing both the best cut and best value diamond in Australia. Up until then, we sold diamonds as diamonds, that is, the customers were sold a diamond and a certificate. Nothing else. What we’ve found is that the difference between selling branded diamonds vs non-branded diamonds is phenomenal.
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Is Commoditisation Upon Us?

September 24th, 2007

In an attempt to further commoditise diamonds, diamond industry services group Rapaport recently completed their first certified diamond auction.
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Australian Dollar Shoots Up! (Or US Dollar Falls….Again)

September 20th, 2007

In April, we wrote about how diamonds are traded in US dollars and therefore, prices are dependent on US dollar currency fluctuations.
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