Jogia Diamonds' Blog

Holidays Schmolidays

October 8th, 2007

This past month has seen a number of diamond dealers around the world close their doors due to a succession of religious holidays.
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The Importance of Branding

September 28th, 2007

Recently we launched our own brand diamonds – Crossfire, representing both the best cut and best value diamond in Australia. Up until then, we sold diamonds as diamonds, that is, the customers were sold a diamond and a certificate. Nothing else. What we’ve found is that the difference between selling branded diamonds vs non-branded diamonds is phenomenal.
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Site Improvements

September 25th, 2007

Our the past few days, we’ve made small changes to our site.
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Is Commoditisation Upon Us?

September 24th, 2007

In an attempt to further commoditise diamonds, diamond industry services group Rapaport recently completed their first certified diamond auction.
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Australian Dollar Shoots Up! (Or US Dollar Falls….Again)

September 20th, 2007

In April, we wrote about how diamonds are traded in US dollars and therefore, prices are dependent on US dollar currency fluctuations.
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Crossfire Packaging!

September 13th, 2007

One of the many features of our Crossfire Diamonds is that they come in a box surrounded by Lindt Lindor chocolate balls.
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Wholesale Diamonds?

September 12th, 2007

It’s a catch phrase that is becoming increasingly popular nowadays – “wholesale prices, direct to the public!” But what does that mean?
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Diamonds As An Investment

September 8th, 2007

TheStreet.com is reporting on how diamonds aren’t exactly the best investment you can make. That might be true, but if you buy carefully, then at least the diamond will hold its value.
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New Site, New Brand

September 6th, 2007

You may have noticed something different about our site……
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World’s Biggest Diamond Found…Or Not?

August 29th, 2007

Yesterday, news broke that an 8000+ carat gemstone was found by a South African property developer.
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