Website History

  • 2002 - 2003
    Old Design
    This design featured a new title and navigation bar and a customer care section.
  • 2003 - 2006
    New Design
    A fresh design, featuring faster loading pages and easier navigation.
  • 2006 - 2007
    New Design
    A new fluid design with many new features making it easier to search and browse diamonds.
  • 2007 - 2015
    New Design
    A modern design which introduced our new Crossfire brand and added new features such as a ring builder, slider for our International Selection Diamond Search and order tracking.