Jogia Diamonds' Blog

Virtual Diamond Lists – There’s More To Them Than You Think

December 30th, 2007

Everyday it seems that another diamond website offering thousands of stones. Conversely, everyday it seems more and more jewellers and diamond retailers complain and even slander these websites.
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Improvements to Our Diamond Analysis

December 27th, 2007

We’ve updated our diamond analysis methods and in the coming weeks, will be improving it even further.
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The Solution to Lost GIA Sleeves!

December 24th, 2007

Sometimes the sleeves (or plastic covers) that cover GIA certs go missing, or an inadvertently damaged by clumsy sales staff or customers.
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Platinum Prices?

December 8th, 2007

We recently increased the prices for our platinum engagement rings by $200 ($220 inc GST).
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An Ideal Christmas Tree

November 16th, 2007

Today, inspired by the people next door, and the City of Perth Christmas decorations, we put up our own Christmas tree. Read the rest of this entry »

Diamond Earrings Now Available

November 12th, 2007

After weeks of planning, our diamond earrings section is ready.
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Our Engagement Ring Section Is Up and Running

October 18th, 2007

Over the past few weeks, our web team has worked very hard on redoing our engagement ring section.
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How Diamond Dealers and Retailers Buy Diamonds

October 10th, 2007

There are three ways that someone selling a diamond, whether it be a retailer or diamond dealer can buy diamonds. Ultimately, the method used affects both the quality and the price of the diamond.
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Holidays Schmolidays

October 8th, 2007

This past month has seen a number of diamond dealers around the world close their doors due to a succession of religious holidays.
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The Importance of Branding

September 28th, 2007

Recently we launched our own brand diamonds – Crossfire, representing both the best cut and best value diamond in Australia. Up until then, we sold diamonds as diamonds, that is, the customers were sold a diamond and a certificate. Nothing else. What we’ve found is that the difference between selling branded diamonds vs non-branded diamonds is phenomenal.
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