Everyday it seems that another diamond website offering thousands of stones. Conversely, everyday it seems more and more jewellers and diamond retailers complain and even slander these websites.
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We’ve updated our diamond analysis methods and in the coming weeks, will be improving it even further.
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Sometimes the sleeves (or plastic covers) that cover GIA certs go missing, or an inadvertently damaged by clumsy sales staff or customers.
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We recently increased the prices for our platinum engagement rings by $200 ($220 inc GST).
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Today, inspired by the people next door, and the City of Perth Christmas decorations, we put up our own Christmas tree. Read the rest of this entry »

After weeks of planning, our diamond earrings section is ready.
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Over the past few weeks, our web team has worked very hard on redoing our engagement ring section.
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There are three ways that someone selling a diamond, whether it be a retailer or diamond dealer can buy diamonds. Ultimately, the method used affects both the quality and the price of the diamond.
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This past month has seen a number of diamond dealers around the world close their doors due to a succession of religious holidays.
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Recently we launched our own brand diamonds – Crossfire, representing both the best cut and best value diamond in Australia. Up until then, we sold diamonds as diamonds, that is, the customers were sold a diamond and a certificate. Nothing else. What we’ve found is that the difference between selling branded diamonds vs non-branded diamonds is phenomenal.
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