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Jogia Diamonds' Blog

Deflation Isn’t a Bad Thing and More Lessons Learned From Lab Grown Diamonds

April 6th, 2024

As the shine begins to tarnish on the lab grown diamond trade due to price falls and consumers getting wiser as to the real value of lab grown diamonds, now is a good time to reflect on the lessons learned from the past three or four years that has transformed the diamond industry.

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The Lab Grown Diamond Bloodbath Continues at The Start of 2024

March 31st, 2024

As I have written many times before, the price of lab grown diamonds continue their downward trajectory. Being at the end of the first quarter of 2024, now is a good time to reflect on what happened to lab grown prices in the first three months of 2024.

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Is This The Dragon’s Worst Investment?

March 4th, 2024

In January, the BBC aired an episode of its long running show Dragon’s Den, featuring lab grown diamond startup Kimai. This wasn’t first diamond or jewellery business featured on the hit TV show, as in 2008, I wrote about Clive Billings from diamondgeezer.com turning down a 255,000 pound offer in 2008. However, whilst there was nothing spectacular or out of the ordinary about this episode featuring the founders of Kimai, it certainly did ruffle some feathers in the diamond industry.

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Is This the End for Natural Diamonds?

February 16th, 2024

Last week, I wrote about how despite dubious claims made by lab grown diamond sellers, that on the whole, lab grown diamonds look better and are a lot cheaper than their natural counterparts. These two factors, combined with a flood of supply bringing prices down, has meant that lab grown diamonds now account for roughly 40 per cent of the engagement ring market. So, with the meteoric rise of lab grown diamonds mean the end of natural diamonds?

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If Lab Grown Diamonds are Better, Stop Attacking Natural Diamonds!

February 9th, 2024

Two of the biggest selling points that lab grown diamond advocates constantly promote are that lab grown diamonds are both “eco-friendly” and are ethical. However, despite these claims being repeated ad nauseum by those spruiking lab grown diamonds over their natural counterparts, these claims remain somewhat dubious – to the point where I really think the industry should do away with them all together and focus on the true benefits of lab grown diamonds.

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The War on Lab Grown Diamonds Gets Ugly

January 21st, 2024

As I have documented on this blog before, the price of lab grown diamonds are continuing to fall of a cliff. Whilst data states that lab grown diamonds have halved in price since mid-2022, which was the same time we started selling lab grown diamonds, my experience is that lab grown diamond have decreased by between 60-90% in price – a huge fall in just 18 months!

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Pie In The Sky Plans for Russian Diamond Sanctions

September 28th, 2023

Earlier in the year, I wrote about how sanctions on Russian originated diamonds wouldn’t work. Since then, both the World Diamond Council (WDC) and the Belgian government have released plans to identify and ban Russian originated diamonds, with the aim of convincing The Group of Seven Countries (G7) to implement sanctions on Russian originated diamonds, even if they have been cut and polished in another country, such as India.

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Top Five Engagement Ring Trends from The Past Decade (2013-2022) – Real Data from a Real Jeweller

September 24th, 2023

Writing about engagement ring trends isn’t anything new – every so often there seems to be an article in magazines such as Vogue that purports to know the new trends for the current year. However, these articles tend to be mostly fictional, based on what the writer assumes is a trend and sometimes backed up by anecdotal evidence from an actual jeweller. Worse yet, are articles from jewellers that are merely puff pieces, written merely as an advertisement to promote their new jewellery line or get rid of old stock. However, engagement ring trends tend not to change from year to year. Moreso, they change over a period, say three to five years, and increasingly, much to the chagrin of jewellers who manufacture jewellery, are increasingly influenced by social media and online vendors.

In 2012, we upgraded our recording systems – going from what was essentially a paper-based system to a system that recorded everything about what we made and what we sold. Using that data, I have come up with five engagement ring trends that have emerged from 2013 to 2023.

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Lab Grown Diamonds – When Will the Novelty Wear Off?

September 2nd, 2023

The past 18 months in the diamond and jewellery industry certainly have been a rollercoaster ride. March of 2022 saw natural diamond prices reach dizzying new heights, before coming crashing down again to currently be about ten percent below 2019 prices. At the same time, the prices of lab grown diamonds have come down by 90 or more percent over the last four years due to the market being flooded with supply, thus spurring huge demand for lab grown diamonds. This has prompted diamond tzar Martin Rapaport to label the situation as “serious” and that the threat posed by lab grown diamonds will “significantly impact the generic non-branded B2B diamond markets”. However, the question still remains whether lab grown diamonds will have a lasting impact on the natural diamond market, or will the novelty wear off?

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Holloway Cut Adviser – Useful Tool or Museum Piece?

August 27th, 2023

23 years ago, in 2000, Melbourne gemmologist Garry Hollway, developed the Holloway Cut Adviser, more commonly known as the HCA. Essentially this tool took the proportions of a round brilliant diamond (table, depth, crown angle and pavilion angle) and produced a rating that judged how well the diamond was cut. At the time, it was a very useful tool, as GIA hadn’t released their cut grading system, AGS Labs didn’t exist yet and void of the transparency that the internet provides, the diamond industry relied more on bogus terms such as “Belgian Ideal Cut” and “Russian Ideal Cut” to describe the cut of a diamond. However, beginning in the mid-2000s, a number of things happened that seemed to make the HCA obsolete, such as GIA introducing their cut grade, AGS Labs opening and more vendors providing detailed cut analysis online. So, is the HCA a useful tool in this day and age, or should it be consigned to a museum?

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