Jogia Diamonds' Blog

Will It Blend? Diamond Engagement Ring.

August 14th, 2007

Although they may rate 10 (the hardest) on the Moh’s scale, it doesn’t mean that diamonds won’t break.

Read the rest of this entry »

The Most Ridiculous Item of The Day!

August 13th, 2007

When grading diamonds, proper tools such as proportion analysers to determine cut and master stones or a colorimeter to determine colour should be used.
Read the rest of this entry »

10 Factors To Consider When Choosing an Online Diamond Merchant

August 8th, 2007

With an increasing number of online diamond websites popping up everyday, and diamonds being viewed more and more of a commodity, most people overlook the importance of the actual dealer and what to look out for. As the old saying goes “Choose your jeweller or diamond merchant before you choose your diamond!”
Read the rest of this entry »

Why The Ideal-Scope Sucks

August 6th, 2007

Readers of this blog may think that we are the world’s number 1 Ideal-Scope fans. To counter-act such claims, we’ve made this list of top 10 reasons why the Ideal-Scope sucks.
Read the rest of this entry »

What’s The Purpose of A Jewellery Valuation?

July 30th, 2007

It’s common practice for a jewellery retailer to give a “free valuation”. Whilst this is, in a lot of cases beneficial to the customer, what meaning does it has, and what is that piece of paper useful for?
Read the rest of this entry »

Cake Mixes and Online Diamond Buying

July 27th, 2007

In the 1950s, Freudian psychotherapy and modern convenience appliances swept America.
Read the rest of this entry »

JCOC.tv Launches August 1 – A New YouTube for Jewellery?

July 25th, 2007

JCOC.TV launches August 1.
Read the rest of this entry »

Why We Don’t Sell Argyle Diamonds

July 23rd, 2007

A common question that we get asked is “Do you sell Argyle diamonds?”.
Read the rest of this entry »

Turning The $50 ASET Into The $1200 Version

July 20th, 2007

The Angular Spectrum Evaluation Tool (ASET) from AGS assesses the cut quality of a diamond in much the same way as the Ideal-Scope, using reflection technology.
Read the rest of this entry »

Old Technology vs New Technology

July 19th, 2007

Despite the cost and advancements in technology, gadgets such as proportion analysers and The BrillianceScope still have a margin of error built into them that needs to be verified with old fashioned tools such as micrometers.
Read the rest of this entry »