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Jogia Diamonds' Blog

Platinum Prices?

December 8th, 2007

We recently increased the prices for our platinum engagement rings by $200 ($220 inc GST).
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How Diamond Dealers and Retailers Buy Diamonds

October 10th, 2007

There are three ways that someone selling a diamond, whether it be a retailer or diamond dealer can buy diamonds. Ultimately, the method used affects both the quality and the price of the diamond.
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The Importance of Branding

September 28th, 2007

Recently we launched our own brand diamonds – Crossfire, representing both the best cut and best value diamond in Australia. Up until then, we sold diamonds as diamonds, that is, the customers were sold a diamond and a certificate. Nothing else. What we’ve found is that the difference between selling branded diamonds vs non-branded diamonds is phenomenal.
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Is Commoditisation Upon Us?

September 24th, 2007

In an attempt to further commoditise diamonds, diamond industry services group Rapaport recently completed their first certified diamond auction.
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Australian Dollar Shoots Up! (Or US Dollar Falls….Again)

September 20th, 2007

In April, we wrote about how diamonds are traded in US dollars and therefore, prices are dependent on US dollar currency fluctuations.
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Wholesale Diamonds?

September 12th, 2007

It’s a catch phrase that is becoming increasingly popular nowadays – “wholesale prices, direct to the public!” But what does that mean?
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Diamonds As An Investment

September 8th, 2007

TheStreet.com is reporting on how diamonds aren’t exactly the best investment you can make. That might be true, but if you buy carefully, then at least the diamond will hold its value.
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GIA vs AGS Certificates

August 21st, 2007

When most people compare GIA to AGS certificates, they immediately think about the grading – that is, the differences in how they grade colour, clarity and cut.
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DiamCalc and Ideal-Scope To The Rescue!

August 20th, 2007

The recently patented Holloway Cut Adviser (HCA) is an online tool that helps consumers determines the cut of a diamond. It is simple and free, but not without it’s flaws.
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Will It Blend? Diamond Engagement Ring.

August 14th, 2007

Although they may rate 10 (the hardest) on the Moh’s scale, it doesn’t mean that diamonds won’t break.

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