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There are three ways that someone selling a diamond, whether it be a retailer or diamond dealer can buy diamonds. Ultimately, the method used affects both the quality and the price of the diamond.
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Recently we launched our own brand diamonds – Crossfire, representing both the best cut and best value diamond in Australia. Up until then, we sold diamonds as diamonds, that is, the customers were sold a diamond and a certificate. Nothing else. What we’ve found is that the difference between selling branded diamonds vs non-branded diamonds is phenomenal.
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In an attempt to further commoditise diamonds, diamond industry services group Rapaport recently completed their first certified diamond auction.
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In April, we wrote about how diamonds are traded in US dollars and therefore, prices are dependent on US dollar currency fluctuations.
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It’s a catch phrase that is becoming increasingly popular nowadays – “wholesale prices, direct to the public!” But what does that mean?
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TheStreet.com is reporting on how diamonds aren’t exactly the best investment you can make. That might be true, but if you buy carefully, then at least the diamond will hold its value.
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When most people compare GIA to AGS certificates, they immediately think about the grading – that is, the differences in how they grade colour, clarity and cut.
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The recently patented Holloway Cut Adviser (HCA) is an online tool that helps consumers determines the cut of a diamond. It is simple and free, but not without it’s flaws.
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Although they may rate 10 (the hardest) on the Moh’s scale, it doesn’t mean that diamonds won’t break.
When grading diamonds, proper tools such as proportion analysers to determine cut and master stones or a colorimeter to determine colour should be used.
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