Jogia Diamonds' Blog

One of the things I’ve always wondered was how popular certain shapes of diamonds really are. So, I decided to gather statistics from our diamond search and see how many searches were performed on each shape.
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A few weeks ago, we sent seven stones to the GIA in Carlsbad for certification. Six had our own “Jogia Grading System” certificates and one had a DCLA certificate.
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In May, we wrote about the square hearts and arrows cut that we are now stocking. Since then, we’ve showed it to numerous people (funnily enough, mostly in the trade) who have all been amazed at the brilliance and sparkle of the Square Hearts and Arrows cut. Read the rest of this entry »

Whilst I wouldn’t say spam is a huge problem in our inbox, we do get our fair share of spam (about 10-20 messages per day). Most of it is deleted straight away, but about once a month, someone from China sends a spam email trying to sell their latest electronic gadget.
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Correct me if I’m wrong, but no Australian diamond grading lab lists either the star length or lower half length on their certificates – something that both the GIA and AGS do on round brilliants.
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In the past year, princess cut diamonds have considerably more popular than in past years, selling at the rate of approximately 70% of round diamonds.
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Recently we received a pair of 21 year old diamond earrings that won the 1987 DeBeers’ “Diamonds Today” design award.
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Up until a few weeks ago, there was a very good (not necessarily correct) article about buying a diamond engagement ring online vs in a jewellery store. The article, is still available here (archive.org) and was featured on the QReport website.
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Last week, Dragons’ Den, the BBC show which lets budding entrepreneurs pitch their business and/or ideas to investors, featured British jeweller Clive Billings from diamondgeezer.com.
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“We buy our diamonds direct from the cutter in Antwerp” is a popular tagline these days in the retail industry. However, is Antwerp really the biggest and best place to buy diamonds?
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