Jogia Diamonds' Blog

Last week, a furore erupted in the Australian jewellery industry over The JAA promoting Rapnet. Essentially, this promotion of Rapnet (which is a website which allows buyers and sellers from all around the world to trade diamonds) was seen by many as a way of bypassing local diamond wholesalers and giving business to diamond vendors overseas – certainly not what the JAA should want to promote?!
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A recent editorial in Jeweller Magazine calls for the banning of jewellery valuations on new jewellery, arguing that a piece of jewellery bought for $700 one day can then be mysteriously valued at $4000 the next day. The article then goes on to say that jewellery is the only everyday consumer product that valuations exist for, since TVs or furniture don’t have valuations.
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A fancy cut diamond, is defined as anything other than a standard round brilliant. The most popular include: Princess Cut, Emerald Cut, Asscher Cut, Cushion Cut, Pear Shape, Oval Shape, Radiant Cut, Heart Shape and Marquise Cut. However, many diamond buyers are still confused, especially when it comes to the cut quality of fancy shapes, as to what they should buy.
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Just like mobile phones have evolved over the past three decades, diamond cut grading has as well. Over the years, we’ve gone from assigning a cut grade by measuring a diamond’s table and depth to using advanced ray-tracing techniques to assign cut grades.
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With the collapse of Diamond Exchange this week, many people are doubting whether or not it is safe to buy diamonds online.
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In a recent article from The Israeli Diamond Portal, a diamond manufacturer states, when talking about a diamond’s “smile”:
“So it can be a big embarrassment for them when they see a certificate for a beautiful, lustrous diamond with a SI1 clarity grade compared to a certificate for a cloudy diamond with a higher clarity – VS1, for example.”
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There are still many amongst the trade and even consumers who still think that you can judge the cut of a round brilliant cut diamond by its table and depth. The more educated may also look at the crown and pavilion angles as well as the table. However, there are 24 facets on the pavilion of round brilliant cuts that play an important role in what the face up appearance of a round brilliant will look like.
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Having dealt with many customers over the years, I have become accustomed to what consumers, and indeed a lot of the trade think about diamonds versus what really is true. Below I have made a list of some of the expectations I’ve encountered and the “truth” behind them.
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Yesterday we received a diamond from our International Selection that had an inscription that I had never seen in real life before.
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From time to time, we get asked why our prices are so cheap. Whilst I don’t like answering that question, my standard answer usually includes statements like “our overheads are lower”, “we buy directly from the manufacturer”, “we manufacture our jewellery in-house” and so on a so forth. Anyway, today I was reading in the Australian Jeweller Magazine, an article about jewellery industry benchmarks in respect to cost of goods sold, labour and rent.
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