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Jogia Diamonds' Blog

The Evolution of Diamond Cut Grading

December 2nd, 2010

Just like mobile phones have evolved over the past three decades, diamond cut grading has as well. Over the years, we’ve gone from assigning a cut grade by measuring a diamond’s table and depth to using advanced ray-tracing techniques to assign cut grades.
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How to Buy Diamonds Safely Online

October 31st, 2010

With the collapse of Diamond Exchange this week, many people are doubting whether or not it is safe to buy diamonds online.
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Diamond Transparency and Going Beyond The Diamond Certificate

October 20th, 2010

In a recent article from The Israeli Diamond Portal, a diamond manufacturer states, when talking about a diamond’s “smile”:
“So it can be a big embarrassment for them when they see a certificate for a beautiful, lustrous diamond with a SI1 clarity grade compared to a certificate for a cloudy diamond with a higher clarity – VS1, for example.”
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Lower Girdle Facets in Round Brilliant Diamonds

October 12th, 2010

There are still many amongst the trade and even consumers who still think that you can judge the cut of a round brilliant cut diamond by its table and depth. The more educated may also look at the crown and pavilion angles as well as the table. However, there are 24 facets on the pavilion of round brilliant cuts that play an important role in what the face up appearance of a round brilliant will look like.
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Consumer Expectations vs The Real Diamond World

October 1st, 2010

Having dealt with many customers over the years, I have become accustomed to what consumers, and indeed a lot of the trade think about diamonds versus what really is true. Below I have made a list of some of the expectations I’ve encountered and the “truth” behind them.
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Hearts on Fire, AGS Polish Grading & GIA Clumsiness

August 12th, 2010

Yesterday we received a diamond from our International Selection that had an inscription that I had never seen in real life before.
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The Economics of Online Jewellers

July 2nd, 2010

From time to time, we get asked why our prices are so cheap. Whilst I don’t like answering that question, my standard answer usually includes statements like “our overheads are lower”, “we buy directly from the manufacturer”, “we manufacture our jewellery in-house” and so on a so forth. Anyway, today I was reading in the Australian Jeweller Magazine, an article about jewellery industry benchmarks in respect to cost of goods sold, labour and rent.
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Don’t Pay The Ferryman Until He Gets You To The Other Side

May 13th, 2010

One of the benefits of buying an International Selection diamond from us, is that you don’t have to pay in full until the diamond (or ring) is ready to be shipped or collect.
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The Cost of Making An Engagement Ring

April 29th, 2010

Something that we do on a daily basis is provide quotes on manufacturing engagement rings, wedding rings and other jewellery. Sometimes, especially with very labourious jobs, customers are surprised at the high cost, whereas with simple jobs, the are surprised at the low cost.
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Brass and Glass?

February 24th, 2010

“Brass and Glass” is the affectionate name given to silver replica rings set with cubic zirconias. It essentially allows jewellery shoppers to try on rings and other jewellery before they buy so they can see what it looks like on their hand, whilst keeping inventory cost for the retailer at a minimum.
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