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Jogia Diamonds' Blog

10 Factors To Consider When Choosing an Online Diamond Merchant

August 8th, 2007

With an increasing number of online diamond websites popping up everyday, and diamonds being viewed more and more of a commodity, most people overlook the importance of the actual dealer and what to look out for. As the old saying goes “Choose your jeweller or diamond merchant before you choose your diamond!”
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Why The Ideal-Scope Sucks

August 6th, 2007

Readers of this blog may think that we are the world’s number 1 Ideal-Scope fans. To counter-act such claims, we’ve made this list of top 10 reasons why the Ideal-Scope sucks.
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What’s The Purpose of A Jewellery Valuation?

July 30th, 2007

It’s common practice for a jewellery retailer to give a “free valuation”. Whilst this is, in a lot of cases beneficial to the customer, what meaning does it has, and what is that piece of paper useful for?
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Cake Mixes and Online Diamond Buying

July 27th, 2007

In the 1950s, Freudian psychotherapy and modern convenience appliances swept America.
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Why We Don’t Sell Argyle Diamonds

July 23rd, 2007

A common question that we get asked is “Do you sell Argyle diamonds?”.
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Turning The $50 ASET Into The $1200 Version

July 20th, 2007

The Angular Spectrum Evaluation Tool (ASET) from AGS assesses the cut quality of a diamond in much the same way as the Ideal-Scope, using reflection technology.
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Old Technology vs New Technology

July 19th, 2007

Despite the cost and advancements in technology, gadgets such as proportion analysers and The BrillianceScope still have a margin of error built into them that needs to be verified with old fashioned tools such as micrometers.
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Top 10 Mistakes Made By Diamond Buyers

July 18th, 2007

1. Looking for the cheapest price. The cheapest price will almost always result in the “cheapest” diamond. In addition to that, almost anyone can be undersold. When buying a diamond, it is best to look beyond the price and look at the overall value offered by the vendor.
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Is Buying A Diamond Online Absurd?

July 9th, 2007

In the past two months there have been a couple of reports on Today Tonight – one about buying diamonds online and one about buying meat.
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Quick! Stop Driving Your Cars, Heating Your Home.

July 8th, 2007

Defence Minister Brendan Nelson said on Thursday, oil was a factor in Australia’s contribution to the unpopular war, as “energy security” and stability in the Middle East would be crucial to the nation’s future.
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