Jogia Diamonds' Blog

In Ideal-Scope images of round brilliant cut diamonds, it’s common to see 8 black arrows amongst a sea of red.
Read the rest of this entry »

Everyday it seems that another diamond website offering thousands of stones. Conversely, everyday it seems more and more jewellers and diamond retailers complain and even slander these websites.
Read the rest of this entry »

We’ve updated our diamond analysis methods and in the coming weeks, will be improving it even further.
Read the rest of this entry »

We recently increased the prices for our platinum engagement rings by $200 ($220 inc GST).
Read the rest of this entry »

There are three ways that someone selling a diamond, whether it be a retailer or diamond dealer can buy diamonds. Ultimately, the method used affects both the quality and the price of the diamond.
Read the rest of this entry »

Recently we launched our own brand diamonds – Crossfire, representing both the best cut and best value diamond in Australia. Up until then, we sold diamonds as diamonds, that is, the customers were sold a diamond and a certificate. Nothing else. What we’ve found is that the difference between selling branded diamonds vs non-branded diamonds is phenomenal.
Read the rest of this entry »

In an attempt to further commoditise diamonds, diamond industry services group Rapaport recently completed their first certified diamond auction.
Read the rest of this entry »

In April, we wrote about how diamonds are traded in US dollars and therefore, prices are dependent on US dollar currency fluctuations.
Read the rest of this entry »

It’s a catch phrase that is becoming increasingly popular nowadays – “wholesale prices, direct to the public!” But what does that mean?
Read the rest of this entry »

TheStreet.com is reporting on how diamonds aren’t exactly the best investment you can make. That might be true, but if you buy carefully, then at least the diamond will hold its value.
Read the rest of this entry »