Diamond Industry

New Loophole Targeting Diamond & Jewellery Wholesalers

April 3rd, 2008

In the past few days, we’ve been alerted to a new financial loophole that gives protection for retailers, whilst leaving wholesalers penny-less in the event the retailer goes under.
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Clever Diamond Ads!

March 18th, 2008

Isee2, an ideal cut diamond brand with their own “beauty evaluator”, produced some amusing Youtube video ads. Mimicking the Mac vs PC, these ads compare an Isee2 diamond with a generic one.
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GIA Retailer Support Kit

February 19th, 2008

So a few weeks ago we ordered the GIA Retailer Support Kit.

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How Diamond Dealers and Retailers Buy Diamonds

October 10th, 2007

There are three ways that someone selling a diamond, whether it be a retailer or diamond dealer can buy diamonds. Ultimately, the method used affects both the quality and the price of the diamond.
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Holidays Schmolidays

October 8th, 2007

This past month has seen a number of diamond dealers around the world close their doors due to a succession of religious holidays.
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The Importance of Branding

September 28th, 2007

Recently we launched our own brand diamonds – Crossfire, representing both the best cut and best value diamond in Australia. Up until then, we sold diamonds as diamonds, that is, the customers were sold a diamond and a certificate. Nothing else. What we’ve found is that the difference between selling branded diamonds vs non-branded diamonds is phenomenal.
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Is Commoditisation Upon Us?

September 24th, 2007

In an attempt to further commoditise diamonds, diamond industry services group Rapaport recently completed their first certified diamond auction.
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Cake Mixes and Online Diamond Buying

July 27th, 2007

In the 1950s, Freudian psychotherapy and modern convenience appliances swept America.
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JCOC.tv Launches August 1 – A New YouTube for Jewellery?

July 25th, 2007

JCOC.TV launches August 1.
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Disclosure

July 9th, 2007

Disclosure is important when selling diamonds, as misleading consumers can either be annoying for them, or even illegal.
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