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Australia's Oldest Internet Diamond Merchant

Taking Care of Business

Our Value Proposition

May 31st, 2007

One of our principles is to sell at the lowest price by keeping our costs low.
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Microscopic Videos

April 30th, 2007

We’ve been thinking about how to take microscopic videos for a while now, but we couldn’t because we didn’t know how to, or have the proper equipment.
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11 Customer-Friendly Ways Online Jewellers Can Reduce or Eliminate Credit Card Fraud

March 26th, 2007

One of the good things about buying online with a credit card is that consumers are automatically protected against any fraudulent transactions. This protection covers everything from overcharging, goods not received to goods that arrived, but not as described.
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Just How Much Markup Do We Make?

March 15th, 2007

Internally, we like to boast about monthly net gross margins. For example, in February, they were about 15%, meaning gross margins (selling price minus the actual cost of raw materials) would be about 20%.
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Welcome To Our New Blog!

March 6th, 2007

So we’ve finally gotten rid of Blogspot and integrated our blog into existing site.
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