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Whilst I wouldn’t say spam is a huge problem in our inbox, we do get our fair share of spam (about 10-20 messages per day). Most of it is deleted straight away, but about once a month, someone from China sends a spam email trying to sell their latest electronic gadget.
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Last week, Dragons’ Den, the BBC show which lets budding entrepreneurs pitch their business and/or ideas to investors, featured British jeweller Clive Billings from diamondgeezer.com.
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“We buy our diamonds direct from the cutter in Antwerp” is a popular tagline these days in the retail industry. However, is Antwerp really the biggest and best place to buy diamonds?
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With larger overseas labs such a the GIA taking the lion’s share of the certified diamond market, it can be hard for smaller or localised labs to compete. However, there are a number of small labs, including those in Australia that do an excellent job of certification, yet are ignored by consumers and the trade alike.
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With Earth Day upon us once again, when most people think about diamonds and the environment, they think about the huge impact that diamond mining it has on the earth. However, little do they know that the humble diamond dealer can make a big impact on the environment.
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By the 1st May 2008 Auscert will have finally put into place the last pieces of a game plan to enable it to launch a project known as the “Fair Trade Diamond Fund”. (The first of its kind in the world).
In the past few days, we’ve been alerted to a new financial loophole that gives protection for retailers, whilst leaving wholesalers penny-less in the event the retailer goes under.
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Isee2, an ideal cut diamond brand with their own “beauty evaluator”, produced some amusing Youtube video ads. Mimicking the Mac vs PC, these ads compare an Isee2 diamond with a generic one.
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There are three ways that someone selling a diamond, whether it be a retailer or diamond dealer can buy diamonds. Ultimately, the method used affects both the quality and the price of the diamond.
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Recently we launched our own brand diamonds – Crossfire, representing both the best cut and best value diamond in Australia. Up until then, we sold diamonds as diamonds, that is, the customers were sold a diamond and a certificate. Nothing else. What we’ve found is that the difference between selling branded diamonds vs non-branded diamonds is phenomenal.
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