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Jewellers Association Of Australia (JAA)

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From their websiteExternal Link:

The Jewellers Association of Australia was established early last century (1931) to represent and protect the interests of the jewellery industry and jewellery consumers.

It is a national association with membership representing over 2000 outlets, covering all areas of the jewellery industry from retailing to manufacturing.


Whilst membership, does have some strict requirements, as all members must abide by The JAA Code Of Ethics, and attracts a fee, in return jewellers receive additional benefitsExternal Link such as reduced rates for insurance and merchant facilities.

Recent Decline

Due to a number of controversies, the influence of the JAA began to decline in the 2010s. Most notably, the trade fair and monthly magazine that the JAA were affiliated with are no longer affiliated with them. In addition to this, membership has fallen from over 2000 stores in the early 2000s to around 400 stores today.