In the past two months there have been a couple of reports on Today Tonight – one about buying diamonds online and one about buying meat.
The story about buying meat from a sale yard, I thought was absurd. In fact, The Chaser did a comedy skit about it a few weeks ago.
A quick comparison reveals that they both allow you to save a lot of money, but in both instances you forgo the traditional service of a jeweller or butcher in order to make the savings.
However, when buying diamonds online, you typically:
- Get a GIA, AGS or HRD certificate.
- Get a better quality diamond.
- Are able to return the diamond if you don’t like it or change your mind.
- Get full disclosure including photos and cut analysis through some merchants.
Therefore, buying a diamond online doesn’t seem to be absurd as it seems. The problem however lies in the fact that buying a diamond or engagement ring is still a very personal decision, hence despite all the advantages of buying online, the majority still purchase from a brick and mortar jeweller.