Disclosure is important when selling diamonds, as misleading consumers can either be annoying for them, or even illegal.
Buying and selling diamonds over the internet is so different from a traditional brick and mortar store, that disclosure, such as informing the customer where the diamond is, how low it will take it will take to get in, delivery method and any extra charges is of paramount importance.
Not doing so only results in annoyed customers and possibly lost sales.
Whilst we do try and disclose the location of our diamonds, and don’t have any hidden charges (all prices include GST and delivery, unless you have selected GST free pricing), there will be people who don’t read our disclosure properly. However, for the most part, when people come to our site, they know exactly what we are offering, at the exact price and can make a decision then and there whether or not the products we offer are suitable for them.