Buying Advice

In the past year, princess cut diamonds have considerably more popular than in past years, selling at the rate of approximately 70% of round diamonds.

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Up until a few weeks ago, there was a very good (not necessarily correct) article about buying a diamond engagement ring online vs in a jewellery store. The article, is still available here (archive.org) and was featured on the QReport website.

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To complement the quality diamonds that we sell, we also sell a range of engagement rings, as well as diamond ear studs. For years, we have been hand-making our rings in our Perth workshop, however, due to demand, we will soon we will begin offering cast engagement rings at a lower price.

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Judging by classified ads like those in The Trading Post, there are always people selling diamond engagement rings. The most common cause is that the engagement or wedding was called off, leaving the would-be bride or groom with an expensive ring, along with all the emotional baggage attached to the ring.

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Walk into any jewellery supplies store (we have two within a block of our office) and you’ll most likely be greeted with over the top prices compared to prices overseas.

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Sometimes, we see people buying a diamond from the US, rather than locally. Whilst some may say you can save money by buying from the US, which is the biggest diamond market in the world, some say it’s just plain absurd.

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I’m sure most people would think twice about buying a diamond (or two) from a stranger in a McDonald’s.

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One of the perils of selling jewellery online is that at some point in time, the customer will need the ring resized, polished, claws tightened and so on. A ring, like a car, isn’t maintenance free. So, they will take it to a local jeweller, who will use the opportunity to try and drum up some business and badmouth online jewellers.

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Everyday it seems that another diamond website offering thousands of stones. Conversely, everyday it seems more and more jewellers and diamond retailers complain and even slander these websites.

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It’s a catch phrase that is becoming increasingly popular nowadays - “wholesale prices, direct to the public!” But what does that mean?

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