2007 was a huge year for us.
Along the way, we made a lot of progress, which included:
- Moving into new offices in central Perth.
- Setting up our own “cut lab” and analysing every diamond we sold.
- Lowered prices on our international selection diamonds.
- Launching our very own brand of Crossfire diamonds.
- Establishing a new website.
- Relaunching our diamond engagement rings section, complete with multiple angles and a video for each ring.
- Establishing a new diamond earrings section. Our Crossfire diamond studs are the only earrings in Australia that are ideal cut, GIA certified, laser inscribed and come with comprehensive cut analysis.
- Sold more diamonds and diamond jewellery than we had in any previous years.
However, as we look forward to 2008, a year that marks the tenth anniversary of our current website, there are some new innovations that are coming very soon, including:
- AGS Performance Grading Software.
- More lab equipment.
- A better range of diamond earrings.
- Crossfire engagement rings.
- An awesome platinum and 18kt gold engagement ring offer.
All of the staff, management and shareholders of Jogia Diamonds, wish readers of this blog and clients a happy and safe new year!

















