{"id":746,"date":"2023-09-24T13:24:28","date_gmt":"2023-09-24T05:24:28","guid":{"rendered":"https:\/\/www.jogiadiamonds.com.au\/blog\/?p=746"},"modified":"2023-09-24T13:29:10","modified_gmt":"2023-09-24T05:29:10","slug":"top-five-engagement-ring-trends-from-the-past-decade-2013-2022-real-data-from-a-real-jeweller","status":"publish","type":"post","link":"https:\/\/www.jogiadiamonds.com.au\/blog\/top-five-engagement-ring-trends-from-the-past-decade-2013-2022-real-data-from-a-real-jeweller\/","title":{"rendered":"Top Five Engagement Ring Trends from The Past Decade (2013-2022) \u2013 Real Data from a Real Jeweller"},"content":{"rendered":"

Writing about engagement ring<\/a> trends isn\u2019t anything new \u2013 every so often there seems to be an article in magazines such as Vogue<\/a> that purports to know the new trends for the current year. However, these articles tend to be mostly fictional, based on what the writer assumes is a trend and sometimes backed up by anecdotal evidence from an actual jeweller. Worse yet, are articles from jewellers that are merely puff pieces, written merely as an advertisement to promote their new jewellery line or get rid of old stock. However, engagement ring trends tend not to change from year to year. Moreso, they change over a period, say three to five years, and increasingly, much to the chagrin of jewellers who manufacture jewellery, are increasingly influenced by social media and online vendors.<\/p>\n

In 2012, we upgraded our recording systems \u2013 going from what was essentially a paper-based system to a system that recorded everything about what we made and what we sold. Using that data, I have come up with five engagement ring trends that have emerged from 2013 to 2023.<\/p>\n

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The Rise of Platinum and Yellow Gold<\/h3>\n

If you were to ask me off the top of my head to name the current trending metal used for engagement rings, I would say rose gold. However, whilst rose gold certainly has seen its popularity rise in the past decade, from pretty much nothing to 2% of engagement rings, it certainly hasn\u2019t been the fastest growing in terms of popularity. In fact, that crown would be awarded to yellow gold<\/strong> as in 2013 only 11% of our engagement rings were yellow gold, but in 2022, 18% of our engagement rings were made from yellow gold. Another mention goes to platinum<\/strong> whose popularity has gone from 35% in 2013 to 75% in 2022. However, this has been at the expense of 18kt white gold, whose popularity has gone from 54% in 2013 to 5% in 2022. This can mostly put down to price \u2013 in 2013 one gram of 18kt palladium white gold cost around A$40, whilst a gram of 95% platinum cost around A$55 \u2013 now one gram of palladium white gold costs around $82 whilst one gram of platinum costs only around $45. Because of the increased price for white gold, in 2018 we started to charge the same for white gold engagement rings as platinum engagement rings, which contributed to platinum\u2019s rise in popularity.<\/p>\n

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Above: Breakdown of metals used for engagement rings in 2013 vs 2022<\/p>\n

The Rise and Fall of Halo Engagement Rings<\/h3>\n

Halo engagement rings<\/a> have been the mainstay of the past decade. Whilst my memory may not be the best, I swear we only sold one or two halo engagement rings per year before 2010. However, since then their popularity has exploded. That said, I have seen a definite decrease in the amount of halo engagement rings we\u2019re making. Looking at our data, 2016<\/strong> is the year that the halo engagement ring style peaked in popularity, and they have been going down ever since. However, another \u201chalo\u201d trend it definitely taking hold \u2013 and that is the \u201chidden halo\u201d \u2013 which is essentially diamonds set into the under-bezel of the diamond setting \u2013 hidden when view from the top, hence the name.<\/p>\n

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A post shared by Jogia Diamonds International (@jogiadiamonds)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n