{"id":20,"date":"2007-04-30T14:15:48","date_gmt":"2007-04-30T05:15:48","guid":{"rendered":"https:\/\/www.diamondsandopals.com\/blog\/using-the-ideal-scope-sales-system-to-sell-090-099-carat-diamonds\/"},"modified":"2018-08-30T16:05:24","modified_gmt":"2018-08-30T08:05:24","slug":"using-the-ideal-scope-sales-system-to-sell-090-099-carat-diamonds","status":"publish","type":"post","link":"https:\/\/www.jogiadiamonds.com.au\/blog\/using-the-ideal-scope-sales-system-to-sell-090-099-carat-diamonds\/","title":{"rendered":"Using The Ideal-Scope Sales System To Sell 0.90-0.99 Carat Diamonds"},"content":{"rendered":"<p>The <a href=\"https:\/\/www.ideal-scope.com\">Ideal-Scope sales system<\/a> consists of the Ideal-Scope, Ideal-Light and two cubic zirconias &#8211; one ideal cut and one cut very deep.<br \/>\n<!--more--><\/p>\n<p>When a diamond buyer looks at the two cubic zirconias in the black display case, one clearly looks bigger than the other &#8211; as shown below.<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" title=\"Cubic Zirconias\" src=\"https:\/\/www.jogiadiamonds.com.au\/images\/samplecz.jpg\" alt=\"Cubic Zirconias\" width=\"364\" height=\"309\" \/><\/p>\n<p>On the explanation cards, we are told that both CZs have the same carat weight. However, upon further inspection, we can see this is not the case.<\/p>\n<p align=\"center\">\u00a0<img loading=\"lazy\" decoding=\"async\" title=\"Deep Cubic Zirconia\" src=\"https:\/\/www.jogiadiamonds.com.au\/images\/largecz.jpg\" alt=\"Deep Cubic Zirconia\" width=\"394\" height=\"341\" \/><\/p>\n<p align=\"center\">The deeply cut cubic zirconia.<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" title=\"Ideal Cut Cubic Zirconia\" src=\"https:\/\/www.jogiadiamonds.com.au\/images\/smallcz.jpg\" alt=\"Ideal Cut Cubic Zirconia\" width=\"394\" height=\"341\" \/><\/p>\n<p align=\"center\">The ideal cut cubic zirconia.<\/p>\n<p align=\"left\">Bearing in mind that cubic zirconia is about 75% heavier than diamond, that means that the diamond equivalent of the deep cut CZ weighs 1.02 carat, whilst the ideal cut CZ weighs only 0.91 carat.<\/p>\n<p align=\"left\">For consumers, this is an easy demonstration showing that carat weight is merely how heavy a diamond is &#8211; not how big it looks. Knowing this could mean the difference between a poorly cut 1 carat diamond and an ideal cut 0.9 carat diamond &#8211; resulting in a bigger diamond for a lot less!<\/p>\n<p align=\"left\">For diamond merchants and jewellers, even if you hate Garry Holloway and his Ideal-Scope, you can now benefit from his sales system and sell those 0.90-0.99 carat diamonds just by using two cubic zirconias and a scale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Ideal-Scope sales system consists of the Ideal-Scope, Ideal-Light and two cubic zirconias &#8211; one ideal cut and one cut very deep.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-20","post","type-post","status-publish","format-standard","hentry","category-diamond-industry"],"_links":{"self":[{"href":"https:\/\/www.jogiadiamonds.com.au\/blog\/wp-json\/wp\/v2\/posts\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jogiadiamonds.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jogiadiamonds.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jogiadiamonds.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jogiadiamonds.com.au\/blog\/wp-json\/wp\/v2\/comments?post=20"}],"version-history":[{"count":1,"href":"https:\/\/www.jogiadiamonds.com.au\/blog\/wp-json\/wp\/v2\/posts\/20\/revisions"}],"predecessor-version":[{"id":388,"href":"https:\/\/www.jogiadiamonds.com.au\/blog\/wp-json\/wp\/v2\/posts\/20\/revisions\/388"}],"wp:attachment":[{"href":"https:\/\/www.jogiadiamonds.com.au\/blog\/wp-json\/wp\/v2\/media?parent=20"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jogiadiamonds.com.au\/blog\/wp-json\/wp\/v2\/categories?post=20"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jogiadiamonds.com.au\/blog\/wp-json\/wp\/v2\/tags?post=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}