Our Lab: One Year On
February 18th, 2008Around this time last year, we made a video of our lab and office. Since then, quite a few things have changed.
Our Most Popular Diamond Engagement Rings
February 8th, 2008Now that our free engagement ring offer is over, and our workshop bursting at the seams with rings to make, it seems that most people are opting for a few designs - despite us having over forty, complete with multiple views and videos.
Why Are Some of Our Diamonds More Expensive Than Our Competitors?
January 25th, 2008Occasionally we get asked if we can match a price or give a better deal on a diamond because someone has seen what seems to be a similar diamond somewhere else or on another website.
Thinking About Buying A Diamond in a McDonald’s?
January 16th, 2008I’m sure most people would think twice about buying a diamond (or two) from a stranger in a McDonald’s.
Review of The OGI Firetrace
January 15th, 2008The OGI Firetrace software is software that predicts the light performance of a diamond using its proportions. Whilst this method isn’t new (DiamCalc, AGS), both OGI and Sarin have “consumer-friendly” (and “dealer-friendly” 
) versions hat show brightness (white light), dispersion (coloured light) and scintillation (play of light on the surface of the diamond).
Two Asscher Cuts in The Australian Sun
January 14th, 2008Recently, we brought in two D colour Asscher cut diamonds for a couple of clients.
What Makes An “Ideal” Princess Cut?
January 9th, 2008Out of the most respected labs in the world, no lab apart from the AGS gives princess cuts a cut grade. Therefore, for the most part, consumers usually are left in the dark about the true cut grade of princess cuts. Whilst some dealers may go merely by table and depth percentages, and others by crown height, these numbers alone aren’t the best indicators of a superior princess cut.
The Jogia Diamonds Showbag!
January 7th, 2008For years, the humble showbag has been limited to shows and conferences. Now, however Jogia Diamonds has their own!
Those Evil Online Jewellers
January 3rd, 2008One of the perils of selling jewellery online is that at some point in time, the customer will need the ring resized, polished, claws tightened and so on. A ring, like a car, isn’t maintenance free. So, they will take it to a local jeweller, who will use the opportunity to try and drum up some business and badmouth online jewellers.
