Comments on: Old Technology vs New Technology http://www.jogiadiamonds.com.au/blog/old-technology-vs-new-technology/ The Official Blog of Jogia Diamonds Sun, 05 Jul 2009 20:09:30 +0000 http://wordpress.org/?v=2.1.2 By: Judah Gutwein http://www.jogiadiamonds.com.au/blog/old-technology-vs-new-technology/#comment-316 Judah Gutwein Thu, 19 Jul 2007 21:25:46 +0000 http://www.jogiadiamonds.com.au/blog/old-technology-vs-new-technology/#comment-316 Good points. However, consider the very nature of these machines and metrics will account for a built in and inherent variability which might be scientifically/statistically quantifiable, yet visualy insignificant or negligible, at best. Regards, Judah Gutwein Good points.

However, consider the very nature of these machines and metrics will account for a built in and inherent variability which might be scientifically/statistically quantifiable, yet visualy insignificant or negligible, at best.

Regards,

Judah Gutwein

]]> By: Nikhil http://www.jogiadiamonds.com.au/blog/old-technology-vs-new-technology/#comment-317 Nikhil Fri, 20 Jul 2007 03:27:29 +0000 http://www.jogiadiamonds.com.au/blog/old-technology-vs-new-technology/#comment-317 True, but the problem occurs when using such machines over the internet. Such differences may leave customers confused or suspicious about a diamond they've never seen in person. True, but the problem occurs when using such machines over the internet. Such differences may leave customers confused or suspicious about a diamond they’ve never seen in person.

]]> By: Judah Gutwein http://www.jogiadiamonds.com.au/blog/old-technology-vs-new-technology/#comment-319 Judah Gutwein Fri, 20 Jul 2007 14:01:40 +0000 http://www.jogiadiamonds.com.au/blog/old-technology-vs-new-technology/#comment-319 Nikhil, Obviously, there is no substitute for the eyes. This is why it is important for companies selling diamonds over the net, to offer consumers the ability to either physically view the diamond in person prior to purchase (showroom..etc.), or to return the diamond for a full refund if they don't fall in love with the stone. However, I fail to understand the "problem" in using every conceivable scientific metric to evaluate a diamonds beauty, brilliancy and cut precision in tandem with Online selling. True, all of these machines individually, may have certain limitations (including Garry's Ideal-Scope, BTW, which you clearly believe very strongly in...and which we also use in conjunction with the plethora of info. we provide on our loose diamonds..), however when used together, they offer an incredibly accurate "picture" of how any diamond will perform in real life and upon physical inspection. If this were not the case, consumers who purchased diamonds Online by means of the info. provided by the MegaScope/Sarin, BrillianceScope, Ideal Scope, HCA, etc., would be returning diamonds in spades once they saw the stone and realized that it did not dovetail with all of the scientific info. that motivated them to buy the stone in the first place. Fact is, this does not happen, at least not in my experience. If anything, consumers express the idea that their physical inspection of the diamond completely confirms the information initially seen online from these scientific machines and diamond evaluators. In my estimation, there is no other way to sell diamonds over the Internet and I think you would agree that today's educated consumers (especially those who shop on the net) are much more "suspicious" and "confused" when they do NOT have the benefit of this important information at their disposal. Regards, Judah Gutwein Nikhil,

Obviously, there is no substitute for the eyes. This is why it is important for companies selling diamonds over the net, to offer consumers the ability to either physically view the diamond in person prior to purchase (showroom..etc.), or to return the diamond for a full refund if they don’t fall in love with the stone.

However, I fail to understand the “problem” in using every conceivable scientific metric to evaluate a diamonds beauty, brilliancy and cut precision in tandem with Online selling. True, all of these machines individually, may have certain limitations (including Garry’s Ideal-Scope, BTW, which you clearly believe very strongly in…and which we also use in conjunction with the plethora of info. we provide on our loose diamonds..), however when used together, they offer an incredibly accurate “picture” of how any diamond will perform in real life and upon physical inspection.

If this were not the case, consumers who purchased diamonds Online by means of the info. provided by the MegaScope/Sarin, BrillianceScope, Ideal Scope, HCA, etc., would be returning diamonds in spades once they saw the stone and realized that it did not dovetail with all of the scientific info. that motivated them to buy the stone in the first place.

Fact is, this does not happen, at least not in my experience.

If anything, consumers express the idea that their physical inspection of the diamond completely confirms the information initially seen online from these scientific machines and diamond evaluators.

In my estimation, there is no other way to sell diamonds over the Internet and I think you would agree that today’s educated consumers (especially those who shop on the net) are much more “suspicious” and “confused” when they do NOT have the benefit of this important information at their disposal.

Regards,

Judah Gutwein

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