Taking Care of Business

Over the past few weeks, our web team has worked very hard on redoing our engagement ring section.

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Our the past few days, we’ve made small changes to our site.

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In April, we wrote about how diamonds are traded in US dollars and therefore, prices are dependent on US dollar currency fluctuations.

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One of the many features of our Crossfire Diamonds is that they come in a box surrounded by Lindt Lindor chocolate balls.

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You may have noticed something different about our site……

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Common questions we get include things like “What’s the difference between different certificates?”, “What’s the ideal proportions for a round brilliant” and so on and so forth.

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The diamonds in our signature series all come with downloadable microscopic photos.

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One of our principles is to sell at the lowest price by keeping our costs low.

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…Not quite, but it was amusing when we received this letter this morning.

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Since we’ve switched from YouTube to new 640×480 microscopic videos in MPEG4 format, some customers are having trouble viewing them.

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