Diamond Industry

On June 1, The GIA is introducing a few changes to their Diamond Dossier service.

(more…)

The Ideal-Scope sales system consists of the Ideal-Scope, Ideal-Light and two cubic zirconias - one ideal cut and one cut very deep.

(more…)

In the 1990s, when the De Beers’ monopoly was still going strong, critics of De Beers, especially Edward Jay Epstein, claimed that De Beers was artificially inflating diamonds and creating a myth that diamonds are rare through controlling the supply chain and clever advertising.

(more…)

Within any industry or scientific field, there will be certain things that are universally accepted as fact and things that are by enlarge controversial and largely disagreed upon

(more…)

From the 1940s De Beers heavily promoted the link between romance and diamonds. Out of this campaign came the phrase “A Diamond is Forever”.

(more…)

The first part of this post can be found here.

(more…)