
GIA Retailer Support Kit
Tuesday, February 19th, 2008So a few weeks ago we ordered the GIA Retailer Support Kit.

So a few weeks ago we ordered the GIA Retailer Support Kit.

There are three ways that someone selling a diamond, whether it be a retailer or diamond dealer can buy diamonds. Ultimately, the method used affects both the quality and the price of the diamond.

This past month has seen a number of diamond dealers around the world close their doors due to a succession of religious holidays.

Recently we launched our own brand diamonds - Crossfire, representing both the best cut and best value diamond in Australia. Up until then, we sold diamonds as diamonds, that is, the customers were sold a diamond and a certificate. Nothing else. What we’ve found is that the difference between selling branded diamonds vs non-branded diamonds is phenomenal.


In the 1950s, Freudian psychotherapy and modern convenience appliances swept America.


Disclosure is important when selling diamonds, as misleading consumers can either be annoying for them, or even illegal.


In a recent presentation at the JCK trade fair in Las Vegas, Melbourne based jeweller Garry Holloway stated that ““We generally get 10 to 15 percent more than the Internet, but we get to keep the customer and get his family too…We see that as a fair trade-off.”